Men's Health Week 2016 Recap
Celebrating HeadsUpGuys' one-year anniversary along with Men's Health Week, occurring this year from June 12-19, 2016.
#MensHealthWeek #MensMHDay
This June we divided our promotions into 5 parts. Our goal was reach as many people as possible, challenge the stereotypes that prevent many men from reaching out, and provide men and their supporters with the tools to fight depression.
- Year One: Impact Video
- Four new recovery story videos
- Refract: Public art exhibit
- Proclamation of Men’s Mental Health Awareness Day in Vancouver
- Redefining Man, an international fine art and concept photography campaign
The Results
Promotions for the month of June, leading up to and including Men’s Health Week 2016 (June 12-19th):
- Over 300,000 people reached
- Over 15,000 engagements (FB, Twitter, Youtube; likes, shares, RTs and views)
- Over 12,000 visits to HeadsUpGuys.org
Mentions and shares by: Bell Let’s Talk, Clara Hughes, Vancouver Canucks, Canucks for Kids, Canadian Men’s Health Foundation, Men’s D.E.N., To Write Love on Her Arms, Partners for Mental Health, Movember Canada, and UBC Public Affairs.
Articles by: Huffington Post US, Huffington Post Canada, The Georgia Straight, and The Vancouver Sun.
Images from: Tommy Ingberg, Nicolas Bruno, William Patino, Adam Hague, Rob Woodcox, and Joel Robison.
* A special thanks to the men who shared their stories, Jean-François Claude and Councillor Kerry Jang for their help with the Men’s Mental Health Day proclamation, our volunteers and the Men’s Depression and Suicide Network staff we collaborated with for the public art exhibit, and our wonderful photographers!